剧情介绍
女人、火與危險事物”及“我們賴以生存的譬喻”暢銷作家 喬治拉考夫
奧斯卡金獎影帝 西恩潘
我們所聽到、看到的口號
是否真如我們所知道的一切！？
喬治拉考夫是美國加州伯克萊大學的語言學家，從現在認知科學的角度去看語言跟我們認知世界種種的關係。有許多語言會在我們腦子裏面形成框架效果，這個框架會限定了我們看世界的方法。
比如說什麼叫“稅務減緩”？前美國布希總統在選戰中打出“稅務減緩”的口號，選民以為這就是減稅。但最後這個減稅政策，只減去了全美國最有錢那1%人的稅。再説美國的共和黨為了反對同性戀婚姻合法化，喊出“我們要保衛我們的婚姻”。但是當同性戀婚姻合法化，又怎會傷害異性戀的婚姻呢？本片教你如何解讀政治語言後的不能說秘，是語言認知學的無價之寶。
Discover how language impacts our lives and our political discourse in this documentary featuring Academy Award-winner Sean Penn. When we speak, every word we utter is connected to a concept. This is known as "framing," and it influences our language on every level. By repeating certain phrases, the speaker holds the power to shape ideology, behavior, and the thought process in the listener. The system has been proven to work, but the key is to understand why "framing" is so effective. George Lakoff is a professor of cognitive linguistics at the University of California, Berkley and the author of Moral Politics: What Conservatives Know and Liberals Don't and Don't Think of an Elephant: Know Your Values and Frame the Debate. He's been dissecting conservative dialogue for the last 25 years, and now he shares that information with the public by revealing precisely how the conservatives have been perfecting their ideas and language. If you've ever wanted to understand the real message behind framed speaking, here's your chance.